Investor Glossary
What is Alternative Data?
Definition
Alternative data refers to non-traditional data sources used by investors to gain insights beyond conventional financial statements and market data. Examples include web traffic, social media sentiment, satellite imagery, hiring patterns, and consumer search interest.
Why alternative data matters for investors
The alternative data market is projected to reach $17-30 billion by 2027. Over 70% of hedge funds now incorporate alternative data. For private market investors, alternative data is especially valuable because traditional financial data is scarce or unavailable.
How Treendly VC helps with alternative data
Treendly VC provides two types of alternative data: consumer search interest trends (from Treendly's proprietary database) and real-time company signals across 15 categories. Together, they create a unique intelligence layer for private market investors.
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